Dynamics 365 Customer Insights helps organizations unify disparate data to gain a single view of customers, derive insights, and take action.
- Get a holistic view of customers – Bring all your transactional, observational and behavioral data from all sources together to gain a single view of contacts or accounts. Unify your data by resolving customer identities with recommendations based on Al and machine learning. Build rich customer profiles by incorporating audience intelligence from Microsoft Graph.
- Unlock insights and take action – Empower LOB professionals to intelligently personalize digital and 1:1 interaction with contextual insights. Employ quick start machine learning templates to predict churn or the next best action. Discover new audience segments with Al-driven recommendations or create your own. Embed Customer Insights cards into your Dynamics 365 business application or external applications to drive informed action. Trigger workflows in response to customer signals by using Microsoft Flow.
- Adapt and extend – Get started quickly with a prebuilt solution that’s also fully extensible and customizable with Power Platform &Azure.Connect your customer data with Microsoft Power Bl to customize dashboards and reports. Build custom apps with embedded customer insights by using Microsoft PowerApps.
- Reply on a productive and trusted platform – Invest with confidence in a solution that is compliant by design and lets you maintain control of your customer data.
Shorten time to value with a self-service CDP built on Azure, with the flexibility to bring your own existing Azure data store. Help support data privacy and General Data Protection Regulation (GDPR) compliance with corporation-ready security and built-in governance tools while retaining full ownership of your data. Rely on Microsoft expertise in Al research and cloud, data, and developer platforms to surface insights that help you serve your customers better.